Bucklesweet Media is a full-service, boutique firm and the brainchild of media maven Amanda Sweet, who brings strategic marketing and PR expertise to a client base of artists, musicians, entrepreneurs, and media companies targeting an educated, adult demographic seeking products and services to enhance their lives.

A full range of services are offered, from full campaign management to à la carte services including digital and lifestyle marketing, event management, and of course media relations. Bucklesweet’s award-winning client roster is growing but managed carefully, so that every client receives the proper care and attention.

Few businesses can be complacent with traditional, basic, or formulaic approaches to promote their products and services. Bucklesweet Media aims to be forward-thinking and ingenious in its approach to media, which includes press outreach and placements as well as branding, community-building and big picture consulting. Through her 12 years working in music, performing arts and entertainment, Sweet has built an arsenal of contacts and strategies to craft a customized, 360º campaign for each client, adapting and adjusting along the way as the project develops over time. If a project requires outreach beyond the scope of Bucklesweet’s existing strong relationships, new relationships will be formed.

We are committed to the arts. To diversity. To quality brands that have something valuable to offer. And we are dedicated to helping people learn about them. Our messages not only reach the media gatekeepers, but ultimately real people: mothers, grandparents, professionals, consumers.

Amanda Sweet, President

Amanda Sweet has been a Marketing and Public Relations specialist for 15 years, with developed expertise in a variety of industries including arts and entertainment, food, and luxury goods. Now working independently as founder and president of Bucklesweet Media, based in Washington D.C., Sweet has held Directorial positions at such prestigious record labels as Telarc and Heads Up, both subsidiaries of Concord Music Group, and Atlantic Records.  She has represented and collaborated with a diverse group of artists across all genres of music including Charlie Hunter, Maria Muldaur, Otis Taylor, Eric Bibb, Pinetop Perkins, Saxophone Summit, and Ann Hampton Callaway. With a unique specialty in classical music, Sweet has also achieved unusually prominent PR exposure for classical guitarist David Russell, mezzo soprano Susan Graham, Maestros Erich Kunzel and Paavo Järvi and the Cincinnati Symphony Orchestra, and Maestros Robert Spano and Donald Runnicles and the Atlanta Symphony Orchestra. Her work has helped bring many of her artists the exposure necessary to win coveted Grammy® awards, including Gloria Cheng, Robert Spano/Atlanta Symphony Orchestra, Ying Quartet, Sharon Isbin, and current client Turtle Island Quartet (2x), just to name a few.

A thought-leader and sought-after expert locally in the greater DC area and also nationally within the musical community, Sweet has served on the panel for the DC Commission on the Arts & Humanities and on the board of Pacifica local radio station WPFW 89.3 FM. Sweet is a member of the Americana Music Association, The Blues Foundation, Washington Area Musician Association (WAMA) and is a voting member of NARAS (National Association of Recording Arts and Sciences, home of the GRAMMY® Awards).

Mike Fila, Director of Public Relations

Mike Fila knows what it’s like to be on the receiving end of a bad pitch — his educational background is in journalism/political science and he began his career as a staff writer for Patuxent Publishing, a division of Tribune Company.  As such, he thrives on sharing compelling stories, has a keen sense of how journalists work, and knows what they need…and what they don’t.

After several years as a journalist, he brought his editorial skills and media savvy to Himmelrich PR in Baltimore, MD, working for an array of clients including national consumer shows, law firms, educational institutions, museums, and performing arts and cultural organizations. The latter is where he found his passion, working with noted organizations such as The Contemporary, The Walters Art Museum, Maryland Institute College of Art, the Baltimore Symphony Orchestra, and the Maryland Science Center.

This led him to Strathmore, Maryland’s home for the arts just outside of Washington, DC, where he was Manager of Media Relations and, most recently, Associate Director of Public Relations and Marketing. In this role, Mike promoted numerous world-class performances by major international artists of folk, rock, blues, pop, R&B, jazz, world music, Broadway, dance, and classical music to sold-out audiences.

In addition to handling all media outreach for more than 100 events annually in the hallmark 1,800-seat Music Center and historic Mansion at Strathmore, Mike also managed the art center’s social media platforms, managed production of marketing collateral, oversaw paid advertising, and broadened his experience through concert programming and management.

In addition, Mike held leadership roles in the development of adventurous and in-depth musical explorations such as The Ives Projects, Discover Ellington, and The Jazz Samba Project. He also participated in a brand refresh for Strathmore and launched two new websites for the organization.

Mike was also instrumental in launching AMP, Strathmore’s first cabaret-style performance venue, which presents more than 140 concerts and events annually. Mike was deeply involved in AMP from concept to realization, with oversight of all media initiatives and marketing activities.

Caroline Heaney, Tour Publicity Manager

Caroline Heaney is a native of the Washington area with over five years of experience working with arts and music organizations. A 2011 graduate of Colgate University with a double major in Music and English literature, Caroline honed her skills at small nonprofits like the Chenango Summer MusicFest (Hamilton, NY), Cantata Singers (Boston, MA) and Bach In Baltimore (Baltimore, MD) where she demonstrated a knack for disciplines as wide-ranging as marketing, fundraising and concert-day operations. An internship in the press office at the John F. Kennedy Center for the Performing Arts was the impetus for Caroline’s deepened focus on press and media relations. At the Kennedy Center, Caroline helped with projects such as the Nordic Cool 2013 festival, the 2013-14 season announcement, and the Kennedy Center American College Theater Festival, developing relationships with crucial media outlets in the Washington, D.C. area and throughout the US. Caroline now handles tour press for Bucklesweet Media, working closely with artists to publicize performances across the country.

How We Work

The key to Bucklesweet Media’s success is collaboration. Your goals are taken seriously. We’ll work together to find the best way to accomplish them. As a Bucklesweet Media client, you will receive:

  • Personalized campaigns
  • Regular 


  • Regular conference calls

  • Comprehensive press clippings

  • Hands-on account management